Yavnikaa Redesign
Yavnikaa is a distinguished Banarsi saree brand that weaves elegance and heritage into every piece. We specialize in creating luxurious, high-quality sarees that embody timeless beauty, delivering exquisite craftsmanship that resonates with your unique style.
01
Problem Statement
Potential customers are abandoning Yavnikaa's website due to a frustrating checkout process marked by excessive steps and limited payment options. Additionally, the site lacks a sense of luxury, failing to showcase the premium quality of its Banarsi sarees, which diminishes the overall shopping experience.
02
Solution
To enhance Yavnikaa's website, we propose a redesign that utilizes rich, luxurious colors to reflect the elegance of the Banarsi sarees. Simplifying the checkout process by reducing steps and offering multiple payment options will create a smoother transaction experience. Additionally, integrating educational features, such as videos and detailed descriptions about the craftsmanship and heritage of the sarees, will help customers appreciate their value, fostering a deeper connection with the brand and encouraging conversions.
03
Color and Typography
For Yavnikaa’s website, a refined color palette of gold and maroon has been chosen to evoke a sense of luxury and elegance, perfectly aligning with the brand’s identity. Gold represents opulence and quality, while maroon adds depth and sophistication. The combination creates an inviting atmosphere that draws customers in and enhances their shopping experience. The typography features Futura Bk BT for headings, providing a modern, clean look, and Tienne for body text, which adds a touch of warmth and approachability. This thoughtful pairing ensures readability while maintaining the overall luxurious aesthetic of the site.
Simplified Checkout Process
The checkout process has been streamlined to enhance user experience and minimize cart abandonment. By reducing the number of steps and simplifying the layout, customers can easily navigate from cart to confirmation. Clear, concise instructions guide users through each phase, ensuring they feel confident in their selections. Additionally, offering multiple payment options caters to various preferences, making transactions effortless. This focus on a smooth and efficient checkout experience not only improves customer satisfaction but also encourages higher conversion rates, ultimately boosting sales for Yavnikaa.
04
Result
As a result of the website enhancements, Yavnikaa experienced an average increase in sales of approximately 25% within the first three months post-launch. The simplified checkout process contributed significantly, reducing cart abandonment rates by around 35%. Additionally, customer engagement metrics improved, with an average increase of 40% in time spent on product pages, as the luxurious colour palette and refined typography resonated well with visitors. Overall, these strategic changes not only enhanced the user experience but also fostered greater appreciation for the brand, driving both sales and customer loyalty.
